John Rivers: Why Money Isn't the Sole Purpose of Business

January 15, 2018

John Rivers: Why Money Isn’t the Sole Purpose of Business

“Rivers’ path has taken him from pharmaceuticals to beef brisket, yet the bottom line remains the same: 4 Rivers continues to reinvest a large part of its revenue back into local communities.”

It started as a call. John Rivers, the then president of a pharmaceutical company that was valued at $1.4 billion, heard an unidentified woman on the other end of the line giving her condolences for his daughter’s cancer diagnosis.

Though the call would turn out to be a wrong number, it was a jarring experience and would change Rivers’ live, eventually turning him from corporate executive to pitmaster and restauranter¬†as he embarked on building 4 Rivers Smokehouse…

Read full Q-and-A with Chef John Rivers below (page 20): 

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