What is Your Greater Good?

We have the desire to explore how the peace and love cultivated in our Smokehouses has a lasting impact on the individual lives of our Guests, Team Members, and surrounding communities. The “4 The Greater Good” tag is dependent on each specific story, almost like a fill-in-the-blank, to show everyone’s story. This is something we will all build together and look forward to sharing your words.


What Inspires You?

We are inviting you to “fill in the blank” when you visit our Smokehouses. You’ll find a chalkboard where you can write what your greater good is, magnets with a spot for you to fill in your word, and other merchandise that shares the spirit of this campaign.