How To Roast The Perfect Holiday Prime Rib

We’ve met with the experts: our Pitmasters. We’ve gathered some helpful tips and tricks that will make tackling your first Prime Rib dinner as easy as can be. Follow along for a tender, savory, and juicy Prime Rib. 

Getting Started:

What is Prime Rib?

A “Prime Rib” or “standing rib roast” is a large cut of beef from the primal rib section of the cow. A slice will include portions of the “eye” of the rib, as well as the outer marbled muscle or the “cap”. A prime rib is traditionally rubbed with salt and seasonings on the outside and slow-roasted with dry heat.

What To Ask For At The Butcher:

Ask your local butcher for a nice well-marbled prime rib or standing rib roast. Look for a nice red color and trim.


Prep time: 10 minutes

Cook time: 10-12 minutes per pound for rare, 1 hour rest time before cooking at room temp, and 30 minutes rest time after cooking.

Servings: Depends on the size of the prime rib. The rule of thumb is 1lb raw per person. Or .5-.3/4lbs per person with more sides.


  • Prime Rib
  • 4R Coffee Rub 
  • Or Kosher salt and pepper, Brown Sugar, and Ground Coffee


How to Prepare

  • Preheat oven to 500° for 15 minutes 
  • Season with: 4R Coffee Rub or seasonings above
  • Place seasoned meat onto a pan or cast-iron skillet and let meat rest for 1 hour at room temperature 

How to Cook

  • After 15 minutes of the oven being at 500°, place seasoned prime rib onto the center rack of the oven 
  •  Lower temperature to 325° and cook until meat reached an internal temperature of 110° on a meat thermometer (usually around 10-12 mins) 
  • Remove Prime Rib from oven and let sit 30 mins at room temperature before servings 

How to Serve:

  • Across the grain 
  • Best paired with: Gravy and Horseradish Sauce 

Want To Make This Whole Recipe In One Step?

Try this time-saving hack: Order your entire Prime Rib with Sides already prepared from our Holiday Menu! 

Order Here by 12/20 before 5 pm for a 12/24 pick-up. Re-heating instructions included. 

Happy Holidays!

Peace, Love, 4R.