4 Rivers Smokehouse Celebrates 10th Anniversary with Debut ofBeyond Burnt Ends

4 Rivers Smokehouse Celebrates 10th Anniversary with Debut of
Beyond Burnt Ends

First-of-its-kind, plant-based bbq will launch at Central Florida 4 Rivers Smokehouses on Nov. 4

Winter Park, FL. – To the delight and surprise of hundreds of friends, family and bbq lovers gathered at the 4 Rivers Smokehouse in Winter Park to celebrate its 10th anniversary, the award-winning restaurant group debuted its all-new Beyond Burnt Ends on Oct. 26. The dish will be the first product released from the brand’s forthcoming “Beyond BBQ” vegan line.

John Rivers, 4R Restaurant Group Founder/CEO, introduced the 100 percent plant-based dish that he and his culinary team spent months collaborating on, following a ceremony with Winter Park Mayor Steve Leary proclaiming Oct. 26 “4 Rivers Day” in honor of it being a decade to the day since the original 4 Rivers Smokehouse opened on Fairbanks Avenue.

“I don’t think many people were expecting to sample vegan burnt ends tonight when they came to celebrate 4 Rivers 10th anniversary,” said Rivers. “But as a brand, we’re constantly evolving and listening to consumers and right now there is definitely a demand for plant-based bbq. We received some great feedback from our fans and think the Beyond Burnt Ends will be a welcome addition to the menu.”

Similar to its carnivorous cousin, Beyond Burnt Ends are double hickory-smoked then slow-roasted allowing the sauce to caramelize. The plant-based version also features a vegan signature 4R sauce and vegan brioche bun.

Beyond Burnt Ends will be available in limited quantities at all Central Florida 4 Rivers Smokehouse locations beginning Monday, Nov. 4. Pricing for the Beyond Burnt Ends is $8.79 per sandwich, $9.29 per half pound and $18.59 per pound. A dinner option with three sides is also available for $16.39.

Established in Winter Park, Fla. in 2009, 4 Rivers Smokehouse is a family-owned “Barbecue Ministry” specializing in 30-day aged Smoked Angus Brisket and “Homestyle Sides,” as well as bold twists of flavor and ingredient combinations with “Signature Stackers” and “From the Farm” offerings. At the helm is Founder/CEO John Rivers, who strives to support the local community through exceptional products, steadfast customer service and uncompromised integrity.

4 Rivers Smokehouse currently has 14 operating locations spanning Florida and Georgia. In addition to online ordering, the Smokehouse also has a catering food truck that can be spotted around Central Florida with locations listed on @4RiversCatering Instagram handle. Also part of the 4R family is The COOP, a neighborhood restaurant in Winter Park celebrating the homestyle fare of the South; 4R Cantina Barbacoa at Disney Springs; two 4 Rivers walkup venues at ESPN Wide World of Sports; as well as eateries at Camping World Stadium, Spectrum Stadium and Doak Campbell Stadium.

4 Rivers Smokehouse sauces and signature rubs are also available for purchase in Publix stores throughout the Southeast and online via Amazon.